In an attempt to expand our capabilities, we studied marketing and social media trends to search for anything cool or unique. This search led us to a surprisingly under-utilized medium called Cinemagraphs.

 

Cinemagraphs are a unique blend of photo and video. By masking a partial still frame on top of a looping or bouncing video footage, a mesmerizing “Harry Potter Effect” can be achieved. In simpler terms, minor portions of what initially looks like a photo will be moving in a seamless loop. These tiny motions catch the viewer’s eye and seduce them to stare at the Cinemagraph a little longer, thereby achieving the marketers’ goal of reaching out to potential customers.

 

Marketing studies have found visible increase in engagement for Cinemagraph posts compared to text, photo or even video posts. While popular in America and Europe, the Cinemagraph has seen minimal use in Asia, especially in Singapore. We quickly jumped onto the bandwagon to try out this new medium.

 

Here are some of the Cinemagraphs that we have made in collaboration with our friends.