TarTar Western specialises in fusing the humble with the luxurious, bringing upscale cuisine usually reserved for the upper-class to the masses.

 

With such a mission, the owners have requested a brand identity that tended towards the humble. However, we felt that it would be doing their passion towards great food a disservice, and proceeded to convince them to adopt a modern stylish brand style that could still connect with the local crowd. We first focussed on giving a modern look to what is usually known as “kopitiam western food” by requesting finely-styled dishes from the chef, which would be photographed as key visuals for the various deliverables.

 

To keep the logo humble, as requested, we used simple icons and clean typefaces and framed the content with a geometric shape which represented their plates. The resulting brand style combines the photos with a clean layout that looks stylish and modern.​

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Click here to learn more about TarTar Western.