The founders of Sqkii believe that the secret to success is to have empathy and to love giving. Hence their tag-line is a reminder of how they will always interact with their users in order to deliver personal experiences. This pursuit for the best user experience would naturally lead to their various projects, like #HuntTheMouse, #MakeADay and #ColourWithMe.

 

Our work with Sqkii started with creating signature character designs as Sqkii’s Avatar, which would play a big part in “gamifying” the Sqkii app. The users’ growth within the app will be rewarded with Avatars in different costumes that also come with corresponding abilities. Together with the founders of Sqkii, we also crafted the life story for Sqkii as a character and based the various costumes on this narrative.

 

This would eventually lead to creating illustrations and designs for their many projects. We were further engaged to handle the creation of visual content for their social media campaigns on Facebook, while making sure that they would be in line with the main storyline of Sqkii’s adventure.

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Click here to learn more about Sqkii.