"Extending the love for good food to people around the hood!" is the driving motto of the people behind Chop Chop Western Grill.

 

With a wide-ranged target audience and a business name familiar to most locals, we were sorely tempted to brand this up-and-coming western food stall towards a Singaporean direction. However, we choose to proceed with a more universal brand style that can be easily applied onto new stalls and international franchises.

 

The witty icon showing the literal effects of the brand name is paired with bright solid colours and bold fonts. This is contrasted with the textures of brush-like elements, keeping the brand fun and likable. We also put a lot of emphasis on the style and clarity of the photos to give the customers a taste of the delicious food even before they actually have their meals.​

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Click here to learn more about Chop Chop Western.