A brand new project from the founders of Chop Chop Western Grill, 三 Braised Pork Rice is a completely different concept from their original western food stall. Inspired by the fusion of local and Taiwanese cuisine, 三 Braised Pork Rice serves a limited range of dishes. However, this limitation only serves to enhance the quality of the food served.

 

With confidence in our capabilities, the founders of Chop Chop engaged us to create the entire brand identity for this project. We were requested to take reference from Taiwanese brands, yet keeping the identity modern and relatable to the local audience.

 

Our objective was thus to bring out the detail of the food in photography to convince the audience of the authenticity of the home-made recipes. Keeping the main colours of the food in mind, we chose to utilise bright red and white as corporate colours to maintain cohesion. Bold display fonts help to balance out the heaviness of the food, anchoring a hearty and warm feeling for the brand.

 

Click here to learn more about 三 Braised Pork Rice.